ICOYC Insights
Americas Conference S4: Strategic Planning
Ryan Doerr, President Strategic Club Solutions
Carolyn Patrick, St. Francis Yacht Club
Randy Holbrook, Seattle Yacht Club
Joe Divito, St. Petersburg Yacht Club
Ryan Doerr conducted a comprehensive analysis of strategic planning in the club industry, breaking down both the fundamental components and practical implementation strategies. He emphasized that a strategic plan serves as a club’s navigational tool, helping organizations move from their current state to their desired future state with purpose and clarity. Having the right partner in place can ensure a smooth and considered process.
The subsequent panel discussion featured club leaders who shared their real-world experiences:
- Specific examples of how strategic planning helped them navigate challenges.
- Successful initiatives that stemmed from their strategic plans.
- Lessons learned and pitfalls to avoid.
- Concrete examples of positive outcomes achieved through strategic planning.
The panelists reinforced several benefits of strategic planning:
- Improved decision-making and resource allocation.
- Enhanced member satisfaction and engagement.
- Better financial performance and sustainability.
- Stronger alignment between board, management, and staff.
- More effective response to market changes and challenges.