ICOYC Insights

Americas Conference S4: Strategic Planning

Ryan Doerr, President Strategic Club Solutions
Carolyn Patrick, St. Francis Yacht Club
Randy Holbrook, Seattle Yacht Club
Joe Divito, St. Petersburg Yacht Club

Ryan Doerr conducted a comprehensive analysis of strategic planning in the club industry, breaking down both the fundamental components and practical implementation strategies. He emphasized that a strategic plan serves as a club’s navigational tool, helping organizations move from their current state to their desired future state with purpose and clarity. Having the right partner in place can ensure a smooth and considered process.

The subsequent panel discussion featured club leaders who shared their real-world experiences:

  • Specific examples of how strategic planning helped them navigate challenges.
  • Successful initiatives that stemmed from their strategic plans.
  • Lessons learned and pitfalls to avoid.
  • Concrete examples of positive outcomes achieved through strategic planning.

The panelists reinforced several benefits of strategic planning:

  • Improved decision-making and resource allocation.
  • Enhanced member satisfaction and engagement.
  • Better financial performance and sustainability.
  • Stronger alignment between board, management, and staff.
  • More effective response to market changes and challenges.

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